Whether you’re an experienced contractor who’s been in the business for a while or just starting and want to, a dedicated contractor marketing campaign is the bridge between potential customers and your contracting business. With the lead-focused strategy, it is easy for homeowners and other contractors to find your website online easily.

SEO for contractors is the process of improving your website and getting it to rank higher on search engines. It’s all about using different tactics and strategies to increase your website’s organic searches, get more people to visit your site, and get more leads for your contracting services.

The main objective is to get your website to the top of search results when potential clients seek your contracting services or keywords related to your services. This will increase website traffic, qualified lead opportunities, and more opportunities to convert qualified leads into paying clients.

While planning any of your projects, you form different strategies every time. The same goes for digital marketing for contractors. While contractor marketing is not easy, as a beginner, here are some strategies to help you start your journey for a successful online presence.

If you’re a contractor company, local SEO can benefit you. It can help you get more organic traffic to your website and more calls to your business. It can also help you build a good reputation by responding to reviews and other positive things people say about you. Unlike other niche businesses, local SEO for construction companies tends to focus more on referral websites such as Angie’s List, Houzz, The Better Business Bureau, and Yelp. Here are some of the most common local SEO strategies for construction companies:

• Getting referral traffic from niche blogs, local newspapers, and online magazines

• Building a positive online reputation through online review management

• Engaging with customers through social media

Local SEO is a great way to enter a new geographic area without having a customer base or referral network.

Local citations are any online references to your business. Citations indicate to Google that you are authentic & reliable. These citations typically contain your business’s name, address, and telephone number, commonly called a NAP (Name, Address, Phone). Local citations may also include other information, such as a zip code, a state, and a website. There are two types of citations: structured & unstructured.

Image Source: Hubspot

Structured citations are when you list your business in directories like Yelp, Angie’s List, Yelp, and Yellow Pages.

Unstructured citation mentions your business on a website that isn’t a business listing. It could be an online media article or review, a blog post, or something else.

Both types of citations help you build online authority.

An optimized Google Business Profile is an important ranking factor when it comes to determining the authority & relevancy of your business listing online. Your business listing must be at the top of the local search results whenever someone near your local business searches for a contracting company. Google says that if your business is well-known in the real world, people will be more likely to find you on the Internet.

For this, you must claim & optimize your Google business profile and ensure that all your business information is up-to-date & accurate. To rank higher in the “contractors near me” searches, provide your current customers leave reviews, respond to them, and get more phone calls and website traffic than your competitors. This will also help your local SEO for contractors’ campaign. 

Keywords are terms and phrases that a user enters into the search bar of Google. When your audience is looking for a contractor or a contractor-related service, they’re looking for specific keywords like “residential remodeling,” “home services,” “roofing contractor,” “general contractors,” and so on.

If you want quality leads from contractors’ SEO campaigns, it is essential to conduct thorough keyword research while keeping in mind the intent relevant to your business. But be vary not to trick Google by unnecessarily stuffing keywords; this could result in a penalty by crawlers. Use keywords in a natural, meaningful, and helpful way.

SEO for contractors needs useful, relevant & performing content. Google is increasingly focusing on high-quality websites; having relevant and useful content on your website is essential for achieving a high ranking on SERPs. Provide comprehensive guidance on business-related topics, such as home remodeling or local contracting. Ensure that your website content is perfectly optimized for your targeted keywords. Make your content organized, easily read, and visually appealing using formatting features like subheadings, bullet points, and bolded text.

You must have a solid foundation to promote and market your business online. Your website should be fast, secure, and easy to use. On-page SEO focuses on the elements within each page and posts on your website relevant to search engine rankings. These elements include:

• The structure of your website

• Load times

• Indexing rate

• Crawlability

A well-structured website will help search engines understand and access your content more easily. This is a crucial factor in SEO for contractor success. This will help search engines rank your website higher in search results and build trust with potential clients.

Search engines consider keywords on a website and the website’s overall online reputation. Off-page links and mentions from other websites significantly impact a website’s authority and ranking. This is why SEO for contractors takes more effort than optimizing your website.  The more often your business is seen on the web, the more attention it gets and the more likely it is to appear higher in search engine results. 

Identify where your target audience is, and start creating helpful content for more engagement, whether it is for Instagram, Facebook, or Twitter. With social media, the target audience can be directly part of your contractor’s SEO strategy, such as your content marketing, influencer marketing, or video marketing campaigns.

As more people are turning to search engines for finding contractors, contractor SEO should be a significant part of your digital marketing strategy for contractors to get higher rankings, clicks, and leads. Digital Guider’s tailored digital marketing for contractors focuses on improving your SEO to positively impact your business growth. 

SEO for contractors is a customized strategy based on your business size, target audience behavior, and competition. Write to us at info@digitalguider.com to get in touch with our SEO consultant & start getting more leads, sales & revenue for your business.